 Website Optimization :: Search Engine
Optimization
Search engine optimization
(SEO) is the process of improving the amount and
quality of traffic to a web site from search engines
such as Yahoo, Google ,MSN etc via "natural" ("organic"
or "algorithmic") search results for targeted keywords.
Most commonly, the earlier a site is
returned in the search results, or the higher it
"ranks", the more searchers will visit that site
As a marketing strategy for increasing a
site's relevance, SEO considers what people search for,
by phrases, words etc and how search algorithms work.
SEO efforts involve a site's coding,
presentation, and structure, as well as fixing problems
that could prevent search engine indexing programs from
fully spidering a site. Most importantly, adding unique
content to a site, ensuring that content is easily
indexed by search engine robots, and making the site
more appealing to users.
SEO is a skill in
itself and there are no guarantees of success so please
do not believe those that make guarantees of top
placements.
ROI Designs however
can guarantee your business a #1 position on the Yahoo
search engine. This is subject to your key phrase being
available and is via a six monthly subscription. Please
contact
ROI for more information.
A recent example of
our SEO work can be seen with our client EFP - a small
private road gritting company
Using the phrase
road gritting company
|
Search Engine |
Rank # |
| |
|
|
Google |
1 |
|
Yahoo |
1 |
|
Ask |
1 |
Using the phrase
road gritting
west sussex
|
Search Engine |
Rank # |
| |
|
|
Google |
5 |
|
Yahoo |
1 |
|
Ask |
1 |
|
