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Website Optimization :: Search
Engine Optimization
SEARCH ENGINE OPTIMIZATION
DEFINITION:
"The process of updating HTML
code, choosing targeted keyword
phrases related to a site, and
ensuring that the site places
well when those keywords are
queried on search engines......"
Search engine
optimization
(SEO) is the process of
improving the amount and quality of
traffic to a web site from search
engines such as Yahoo, Google ,MSN
etc via "natural" ("organic" or
"algorithmic") search results for
targeted keywords.
Most commonly, the
earlier a site is returned in the
search results, or the higher it
"ranks", the more searchers will
visit that site.
An example can be seen for a client
of ours EFP Gritting - private road
gritting company in West Sussex
TRY IT !
road gritting company
private road gritting
road gritters
gritters west sussex
As a marketing
strategy for increasing a site's
relevance, SEO considers what people
search for, by phrases, words etc
and how search algorithms work.
SEO efforts involve a
site's coding, presentation, and
structure, as well as fixing
problems that could prevent search
engine indexing programs from fully
spidering a site. Most importantly,
adding unique content to a site,
ensuring that content is easily
indexed by search engine robots, and
making the site more appealing to
users.
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