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Website Optimization :: Search
Engine Optimization
Search engine
optimization
(SEO) is the process of
improving the amount and quality of
traffic to a web site from search
engines such as Yahoo, Google ,MSN
etc via "natural" ("organic" or
"algorithmic") search results for
targeted keywords.
Most commonly, the
earlier a site is returned in the
search results, or the higher it
"ranks", the more searchers will
visit that site.
An example can be seen for a client
of ours EFP Gritting - private road
gritting company in West Sussex
TRY IT !
road gritting company
private road gritting
As a marketing
strategy for increasing a site's
relevance, SEO considers what people
search for, by phrases, words etc
and how search algorithms work.
SEO efforts involve a
site's coding, presentation, and
structure, as well as fixing
problems that could prevent search
engine indexing programs from fully
spidering a site. Most importantly,
adding unique content to a site,
ensuring that content is easily
indexed by search engine robots, and
making the site more appealing to
users.
SEO is a skill in
itself and there are no guarantees
of success so please do not believe
those that make guarantees of
top placements.
A recent example of
our SEO work can be seen with our
client
Office Lunch Express - a
sandwich delivery company
Using the phrase
sandwich delivery Sussex
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Search Engine |
Rank # |
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Google |
2 & 3 |
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Yahoo |
3 & 5 |
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Windows Live |
1 |
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Bespoke
Website Design
