DEFINITION: "The process of updating HTML code, choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keywords are queried on search engines......"
Commiting yourself to the process. SEO isn’t a one-time event. The search landscape changes daily, so expect to work on your optimization on a regular basis. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment. KEEP IN MIND every one of the tens of billion websites out there want the same thing you do…. to be at the top of a relevant search engine search.
Search engine optimization (SEO) is the process of improving the amount and quality of traffic to a web site from search engines such as Yahoo, Google ,MSN etc via "natural" ("organic" or "algorithmic") search results for targeted keywords.
Most commonly, the earlier a site is returned in the search results, or the higher it "ranks", the more searchers will visit that site.
An example can be seen for a client of ours EFP Gritting - a private road gritting company in West Sussex TRY IT !
As a marketing strategy for increasing a site's relevance, SEO considers what people search for, by phrases, words etc and how search algorithms work. SEO efforts involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Most importantly, adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. If you would like ROI Designs to complete a full analysis of your website and present you with a detailed report as to the positives and negatives of your site then please click here.
